Groceries as interior decor?

I attended the monthly meeting of the Tampa Bay Advertising Federation, and had the opportunity to hear Tim Cox, Publix’s Director of Creative Services, discuss the company’s award-winning package design initiative. They moved away from mimicking the look of national products, and created a clean, contemporary look that leverages the consumer trust their brand has earned over the years.

The result? A significant increase in sales of Publix private label products.

One enthusiastic customer emailed them to say she purchased their store brands because she liked they way they looked in her pantry.

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