President Theodore Roosevelt brought his out-sized personality and love of adventure into the Oval Office. His life was personified by his well-know quote:
“Far better to dare mighty things, to win glorious triumphs even though checkered by failure, than to rank with those poor spirits who neither enjoy nor suffer much because they live in the gray twilight that knows neither victory nor defeat.”
It’s safe to blend in. Standing out from the crowd can leave you feeling exposed and vulnerable. But getting noticed by consumers is what it’s all about. What “mighty things” might you dare with your advertising?